Understanding Digital Marketing: Strategies, Tools, and Trends Introduction In the rapidly evolving world of technology, digital marketing has become an essential component for businesses aiming to reach and engage with their target audiences. Unlike traditional marketing methods, digital marketing leverages the internet and digital devices to promote products, services, and brands. It is cost-effective, measurable, and highly customizable—making it ideal for businesses of all sizes. What is Digital Marketing? Digital marketing refers to all marketing efforts that use an electronic device or the internet. Businesses use digital channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Key components of digital marketing include: Search Engine Optimization (SEO) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Email Marketing Affiliate Marketing Influencer Ma...